Design Design is currently in the process of designing an exciting new retail store for Mrs. Fields Cookies in the prime location of Flinders Lane, Melbourne! The new store is the first shop site for Mrs. Fields with Design Design and we are all very excited at the prospect of their upcoming success.

Design Design has worked with Mrs. Fields for the last 2 years and produced a fresh new corporate design that has been rolled out in kiosks and in-line tenancies throughout Australia including Doncaster, Blacktown and the upcoming Chermside Shopping Centre as well as many other prominent locations.

While the new store design stays true to the Mrs. Fields corporate identity, it has offered an opportunity to express their brand in a more intimate environment.  Warm tones and their bold branding colours make for a comfortable but contemporary store with some simple added detailing to create the wholesome Mrs. Fields style.